Launching a celebrity brand in an emerging marketplace.

 

Montel Williams needs no introduction, his reputation has preceded him for years. A personal talk-show favorite of mine growing up, I was connected to Montel’s team through a current client because their new business venture required a presentation deck for potential investors. After the initial project was a success, Montel’s team reached out again in desperate need of assistance launching a website within a week. Understanding that the initial site would need to be a template to meet this deadline, the site was live the following Wednesday evening before the airing of a segment on The Dr. OZ show. There were many other needs throughout the next two years as the company was trying to figure out its place in this industry. About two years after their initial launch, they had grown such a following that it was time for another update and a new custom website was designed and launched (along with my partners at MindTrust). I’ve continued to be a consultant for them to this day, while working with their agency teams. It is an honor and a privilege to work with such great people for an honorable and well respected man.

www.montelwilliams.com

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