The #2 Toy of 2010.

In 2008, I was referred to a student at Dartmouth School of Business through a former client. She had intended to take a game she and group of friends came up with to market. From the beginning states of prototypes, a name change to numerous sketches, designs and pilot runs, the final packaging was ready to go into production in the fall of 2010. After an exhibit at the New York Toy Fair that December, I received an email with the subject line “Famous”. Morphology had been selected by Time.com as that year’s #2 Toy of 2010. After that a Junior version was released and she was able to sell her successful business shortly after.