When You Need a Lift…

The Lift Factor was one of my very first clients when I went independent. I worked on a variety of their client projects at this time as they began to discover their niche in the insurance industry. Most of our current work now is for major players in insurance, and because of that, I’m not able to disclose their identity. These are a few of the earlier projects I tackled when we first started out. The projects typically consisted of a dimensional mailer and landing page and email for follow up. The project above was for FujiFilm, who’s goal was to get print department managers to request more info about their new software, FujiFilm Workflow xmf. The print piece was a booklet style called “the Flapper” (Structural Graphics) and the landing page design was coded by TLF’s internal team. I was told that this piece had an incredible response rate and was a very successful campaign for their client.