A Brochure Designed
to Go the Distance.

Many years ago (approximately 15, but who’s counting), I worked for the agency of record for a Connecticut Aerospace Company, a relative of Pratt & Whitney — International Aero Engines. It was even located within walking distance of P&W headquarters. I helped design many materials for them, the best being their corporate brochure at that time and then their 50th Anniversary brochure as well. The final was produced after I left the agency so I never got my hands on one. What we brought to their organization was a look that was polished, clean, and timeless. Using the logo as inspiration, the 3 bars were used to create a window effect, as if you were looking into the future to find what was to come.

Art Director: Jennifer LaBrie
Creative Director: Dick Belmont
Copywriter: Tom Hayowyk